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#ThisIsHowWeDouxIt campaign will kick off with Tate's original content being pushed out on social media unveiling the brand's latest wash & go routine.
November 17, 2022
By: Lianna Albrizio
Associate Editor
The Doux, a haircare brand, has partnered with Atlanta-based record producer and emerging rapper Baby Tate for the brand's first-ever social media campaign in honor of National Hip Hop Month. With National Hip Hop Month being declared an official US holiday just last year, The Doux's CEO & founder Maya Smith decided to take her brand— inspired by the music and nostalgia of 1990s hip-hop— to new heights this year. The content-forward initiative is geared at mergi...
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